Aim to maintain a presence on the app that helps them learn from your business and remain excited to see what you’ll share with them next. You never want to miss an opportunity to reach your audience. Once you’ve figured out the perfect number of posts, you can stick to it week by week by scheduling your content. You can also create a spreadsheet to track which posts perform best at what times. If you post when your most engaged audience is asleep, it doesn’t matter if you post ten times per week because they won’t be online and ready to engage when you’re trying to reach them.Įxperiment with a posting schedule and use your insights and analytics to see what works and what doesn’t. To understand your best time to post on Instagram, check your Instagram Insights. You also need to be mindful of when your followers are most active and the time zones they’re in. How To Know the Best Posting Frequency for InstagramĬoming up with the best posting frequency for your brand or business to post on Instagram involves leveraging the insights found above and experimenting, as your followers will let you know what works.įor example, if engagement tends to drop off after a certain number of posts per week, your followers are saying that you might be posting too much. Marketers also say the ideal number of Stories to have up at once is 4 - 9. The survey also asked marketers how often they post Stories, and 43% post stories multiple times per week, 23% post multiple times a day, and 23% post daily. Overall, 80% of marketers post to their feeds in their roles.
A post shared by Instagram's recent HubSpot Blog Survey asked the same question, and here are the responses collected from 500+ global B2B and B2C Instagram marketers. Best times to post on Instagram (in your local time zone) Monday: 5 a.m., 11 a.m., 1 p.m.
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